50 LinkedIn Post Ideas for Founders (With Examples)
Feb 13, 2026
Staring at a blank LinkedIn post is painful. You know you should be posting. You know it works for other founders. But what do you actually write about?
Most founders quit LinkedIn not because it does not work, but because they run out of ideas after a week. The good news: once you understand the categories of content that perform well, you will never run out of things to say.
This guide gives you 50 concrete post ideas organized by category, with examples of what each type looks like in practice. Bookmark this and return to it whenever you need inspiration.
Why Founders Struggle With LinkedIn Content
Before diving into the ideas, let us address the real problem. Most founders think they need to be original every single time. They feel like posting about their company or journey is "bragging" or that their insights are not valuable enough.
Here is the truth: your audience does not want perfection. They want authenticity. The posts that perform best are usually the simplest ones where a founder shares a real experience, a genuine opinion, or a lesson learned the hard way.
The ideas below are frameworks. You fill them in with your actual experiences.
Personal Story Posts
Personal stories consistently outperform everything else on LinkedIn. People connect with people, not companies.
1. The failure that taught you the most
Share a specific business failure. What went wrong? What did you learn? This vulnerability builds trust.
Example: "Two years ago I built a product for 8 months before talking to a single customer. No one wanted it. Here is what that taught me about validation..."
2. The moment you almost quit
Every founder has hit rock bottom at some point. Sharing that moment humanizes you.
3. Your origin story
How did you end up starting your company? What was the trigger? These posts help people understand your "why."
4. An unpopular decision you made
Did you turn down funding? Fire your first hire? Do something unconventional? Explain the reasoning.
5. Your career path before founding
People love seeing the journey. Military to tech? Corporate to startup? Finance to marketing? Share the transitions.
6. The worst advice you ever received
Everyone has been given bad advice at some point. What was it and why was it wrong for you?
7. A personal habit that changed your business
Morning routines, workout habits, journaling practices. If something actually moved the needle, share it with specifics.
Behind the Scenes Posts
Pull back the curtain on what running a company actually looks like.
8. What your calendar looked like this week
Share actual data. "I had 47 calls this week. Here is what I learned from tracking them..."
9. A real screenshot of your metrics
Revenue, churn, conversion rates. People love real numbers.
10. Your tech stack
What tools do you use to run your business? Why did you choose them?
11. Your hiring process
What questions do you ask? What red flags do you look for? How do you structure interviews?
12. A recent team meeting
What did you discuss? What decisions were made? (Keep it appropriate, obviously.)
13. Your workspace setup
People are curious about where founders work. Show your desk, your home office, your co-working space.
14. How you spend your time
Break down your week by percentage. "40% sales, 30% product, 20% ops, 10% content."
Lessons and Insights Posts
Share what you have learned from experience.
15. Something you wish you knew when starting out
Hindsight is valuable content. What would you tell your past self?
16. A mistake you keep seeing other founders make
Position this as helpful, not condescending. "I made this mistake too, and here is how to avoid it."
17. A counterintuitive truth about your industry
What do most people get wrong? Challenge the conventional wisdom.
18. What actually moves the needle vs what feels productive
Busy work vs high impact work. This resonates with every founder.
19. How you think about pricing
Pricing is something every founder struggles with. Share your framework.
20. Your approach to customer feedback
How do you collect it? How do you prioritize it? What do you ignore?
21. A framework you use for decision making
Do you use any mental models? Prioritization frameworks? Share them.
Opinion and Hot Take Posts
Taking a stance generates engagement because people either agree strongly or want to debate.
22. Something popular that you think is overrated
Hustle culture? VC funding? A specific tool everyone uses? Share your honest take.
23. Something unpopular that you think is underrated
The opposite. What do people sleep on?
24. Your prediction for the industry in the next 2-3 years
Where is your market heading? What will change?
25. A hill you will die on
Strong opinions attract the right people and repel the wrong ones.
26. What you would never do in business
What are your non-negotiables? What lines will you not cross?
27. An industry myth you want to bust
Every industry has them. What is something people believe that is just not true?
Customer and Client Posts
Your customers provide endless content opportunities.
28. A specific result you delivered for a client
"We helped [client] go from X to Y in Z timeframe." Use numbers.
29. A testimonial turned into a story
Do not just screenshot the testimonial. Build a narrative around it.
30. A pattern you notice across your best customers
What do your successful customers have in common?
31. A problem you solved that you did not expect
Sometimes you help customers in ways you did not anticipate. Those stories are gold.
32. Why a customer chose you over alternatives
What made them pick you? This is social proof and competitive positioning in one.
33. Feedback that changed how you think
Did a customer ever say something that shifted your entire approach?
Team and Culture Posts
Showcase the people behind your company.
34. Why you hired your first employee
What made them stand out? What did that hire unlock for you?
35. A value your team actually lives by
Not corporate fluff. Real behaviors you see in practice.
36. How you handle disagreements internally
Conflict resolution says a lot about culture.
37. An employee spotlight
Give credit. Share their story. Let them shine.
38. Your approach to remote work
How do you keep a distributed team aligned and engaged?
39. A recent team win
Celebrate together publicly. It boosts morale and shows culture.
Process and Tactical Posts
People love actionable content they can implement immediately.
40. Your exact process for X
Cold outreach? Onboarding? Content creation? Get specific.
41. A template you use
Email templates, meeting agendas, pitch decks. Share what works.
42. How you structure your day
Time blocking? Deep work hours? Share your system.
43. Your approach to saying no
How do you protect your time and focus?
44. How you prioritize when everything is urgent
Founders always have too much to do. Share your triage system.
Growth and Metrics Posts
Numbers tell stories. Use them.
45. A milestone you just hit
Revenue, customers, team size, product usage. Celebrate transparently.
46. Month over month growth breakdown
Show the trend. What drove the numbers?
47. Cost of customer acquisition changes
How has your CAC evolved? What impacted it?
48. What you track weekly
What are the 3-5 metrics that actually matter for your business?
49. Revenue breakdown by channel
Where do your customers come from? What percentage from each source?
50. Your path to profitability
If you are bootstrapped or recently became profitable, tell that story.
How to Use These Ideas
Do not try to post all 50 in a row. Instead, use this list as a reference. When you sit down to write:
Pick a category that matches your mood or recent experiences
Choose one idea from that category
Fill in the details with your specific situation
Write like you are explaining it to a friend
The best content comes from real experiences. These frameworks just help you find the angle.
Aim for 3-5 posts per week when starting out. Track which categories get the most engagement for your audience and double down on those.
FAQ
How often should founders post on LinkedIn?
Most founders see results with 4-5 posts per week. Consistency matters more than volume. Three posts per week done consistently beats seven posts one week and zero the next.
What time should I post on LinkedIn?
Early morning (7-8am) and lunchtime (11am-12pm) in your target audience's timezone typically perform well. But test different times and track what works for your specific audience.
Should I only post about business topics?
No. Personal stories and non-business insights often outperform pure business content. People follow people, not companies. Mix in personal experiences.
How long should LinkedIn posts be?
There is no perfect length. Some viral posts are two sentences. Others are long-form stories. Focus on saying something valuable, not hitting a word count. If you can say it in 50 words, do not use 200.
Should I use hashtags on LinkedIn?
A few relevant hashtags (3-5) can help discoverability, but they are not required. Never sacrifice readability for hashtags.
How do I know if my LinkedIn content is working?
Track profile views, connection requests, and inbound messages. These matter more than likes and comments. The goal is conversations and opportunities, not vanity metrics.
Start Posting Today
You now have 50 ideas to work with. The hardest part is starting. Pick one idea from this list right now, spend 15 minutes writing about it, and hit post.
Your first posts will not be perfect. That is fine. The founders who win on LinkedIn are the ones who kept posting while everyone else was still thinking about it.
If you want help developing a consistent LinkedIn content strategy that generates leads, Windmill works with founders to build their personal brand and drive pipeline through content. Reach out if you want to talk about what that could look like for you.
