From Bootstrapped to Brand Building:
Pearl Talent helps companies access sharp, hungry talent from overseas markets. Their success in placing talent and maintaining high retention rates led to significant word-of-mouth growth, but Co-Founder, Isaac Kassab, knew they needed to expand their reach online.
LinkedIn represented an untapped opportunity: Despite building a successful talent placement company through word-of-mouth and SEO, Isaac found himself hesitating to fully leverage the platform's potential. While confidently growing the business through traditional channels, Isaac approached posting on LinkedIn with reluctance. "It was something we knew we had to do, but it was such an abnormally big pain that it didn't get done," he admits.
Turning Hesitation into High ROI:
Isaac's initial hesitation with LinkedIn is a common challenge among founders.
Why? Because many founders question whether the time investment will yield meaningful results.
Windmill Growth helped Isaac transform his perspective on LinkedIn, providing both the strategy and engagement support needed to turn it into a powerful business development and sales channel. The results since working with Windmill's Growth Service have been remarkable:
✓ $500K increase in ARR within 6 months
✓ 142% increase in website traffic directly from LinkedIn
✓ 37.51% increase in followers
✓ 2+ Million impressions on 2 viral posts
"The ROI is the inbound leads," Isaac emphasizes, highlighting how the metrics directly translated to business growth for Pearl Talent. These numbers have also transformed into crucial business development opportunities, achieving:
✓ 8 major accounts won directly through inbound leads on LinkedIn
✓ LinkedIn has become their 3rd highest channel for inbound leads
✓ Expanded visibility in the healthcare sector
✓ Enhanced authority in their target markets
Isaac explains that LinkedIn's value goes beyond just visibility – it's about establishing authority in specific sectors. "Half of our clients are in healthcare, so while we service everyone, I post a lot about healthcare because you definitely want to be a bigger authority in your space."
The Founder's Playbook: Lessons from Pearl Talent
Isaac's LinkedIn journey offers critical insights for founders hesitant about personal branding:
1. Focus on ROI:
"You have to look at LinkedIn as a tool to help increase your marketability. LinkedIn is a powerhouse for business development and will deliver ROI."
2. Overcome Your Personal Hesitation to Post:
"You have to decide: Are you trying to get the results, or are you trying to be comfortable in the perception of people that don't matter to your business?"
3. Consistency Is Key:
"From when I started to post on LinkedIn until now, to be consistent, it took a year. But, you have to stick with it because you will get results."
His advice to other founders is clear: "The world is evolving, and LinkedIn is becoming more valuable... If you're not doing it, there better be a far better reason that you're deploying resources to something else that's going to have a higher ROI."
With the help of Windmill's Growth Service, Isaac turned his initial hesitation to post on LinkedIn into a powerful growth engine for Pearl Talent, describing Windmill as "one of the best-run organizations I've been able to do business with."
