"Your personal brand is everything as a founder."
And yet, most founders fail to capitalize on their most fundamental and unique asset: Yourself.
When Damian Tenuta, Founder of Contente and Founders Common, first met Windmill Growth, he did not have a LinkedIn strategy and had not focused on developing his personal brand as a distinct asset for his businesses. He admits. "I didn’t even realize how big an opportunity that LinkedIn really is, to build a brand and a presence" that will help organically grow your business.
Once Damian realized he was "missing the boat" and sitting on an untapped opportunity for brand expansion, he turned to Windmill Growth to unleash his LinkedIn potential. In less than a month as Windmill’s client, he went from overlooking the platform entirely to generating 1.1 Million impressions with a single viral post!
From Overlooked to Viral: A Strategic Transformation
A week prior to Damian’s viral post, Windmill’s internal analytics identified a new key trend: video content was dominating LinkedIn’s algorithm. Windmill advised clients to act swiftly on this insight, and Damian shared a short podcast clip. His post was immediately boosted by Windmill’s network of founders to expand its reach far beyond Damian’s immediate followers.
Damian’s podcast clip became an immediate catalyst for growth, and the business impact was tangible for Contente:
✓ Expanded professional network of followers
✓ Multiple new business partnerships from inbound leads
✓ 1.1+ Million LinkedIn impressions
"The crazy thing was, I posted it both on Instagram and LinkedIn," Damian recalls. "The Instagram one kind of flopped. But once we put it on LinkedIn, with the algorithm and your team’s help, it hit a nerve with the audience." With a network of 80+ founders, Windmill constantly analyzes internal content data and is able to identify unique trends in the LinkedIn algorithm that distinctly benefit our clients’ content strategy and performance.
Damian explains that since his post, "a couple partnerships have come of it. Partners that have really helped the business grow, just from a couple posts on LinkedIn," demonstrating the platform’s incredible potential for founders to boost their brand’s reach and growth pipeline as a direct result of developing their personal brand.
More Than a Marketing Strategy: A Long-Term Vision and Investment
Windmill Growth isn’t just about posting content and boosting engagement for the sake of it – it’s about creating sustainable, strategic growth for your business by investing in yourself. For Damian, this was a pivotal realization. "It’s a long-term play," he reflects. "I wish I had started a year or two years ago."
What began as an underutilized social media platform transformed into a powerful growth engine for Contente. Damian’s journey proves that with the right approach, founders can unlock unprecedented opportunities for business growth.
Don’t let your personal brand remain invisible. Discover how Windmill Growth can transform your LinkedIn presence and drive real business results.
