The Challenge
LinkedIn was inconsistent and deprioritized. Ben knew it was “something he should be doing” but didn’t treat it like a core channel.
No structure, no process. He posted when he felt like it — but usually didn’t.
The ROI felt fuzzy: was the time investment paying off? Hard to tell.
He was missing out on leads, hires, and the capital that comes from visibility.
Why Windmill Growth Was the Right Move
Strategy + Framework: Not just content ideas, but a repeatable process for creating, posting, engaging, measuring.
Support & Infrastructure: Team to help with content, engagement, follow-ups etc. Accountability built in.
Tools like Engagement Growth: To increase reach, get more engagement, and therefore visibility.
Clarity of ROI: Clear metrics, tracking of what comes from LinkedIn, so that the investment (time & money) could be evaluated and scaled.
The Transformation
After ~12 months with Windmill:
LinkedIn went from “nice-to-have” to essential. The central growth engine for sales, fundraising, and recruiting.
What once felt like “posting into the void” turned into consistent deals, consistent investor interest.
Ben built a personal brand that attracts opportunities (hiring, funding, sales) rather than chasing them.
Metric | Before | After |
|---|---|---|
LinkedIn Followers | ~3,000 | ~13,000 |
Deals / Revenue via LinkedIn | Minimal / irregular | ~$480K+ |
Angel Investment via LinkedIn | None / ad-hoc | ~$250K |
Hiring via LinkedIn | Sparse / reactive | Multiple strategic hires |
Lessons & Takeaways for Founders
Don’t just do LinkedIn — treat it like a sales & growth channel
If you’re posting out of obligation or guilt, you’ll burn out. But when you see it as revenue, hires, opportunity — the mindset (and output) changes.Consistency is insane leverage
The compounding effect of frequent, high-quality content + engagement + follow-ups cannot be overstated.Measure everything
Track what comes directly from LinkedIn: leads, deals, hires. If you can’t trace it, you can’t optimize it.Invest in support
You might have personality or content ideas, but strategy, accountability, and infrastructure are what scale it. Engagement pods, prompt feedback, agency or outsourcing—all help.Use your personal brand to unlock doors
Hiring, fundraising, sales—all three. People trust people. And on LinkedIn, that trust builds fast when consistent.
