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Resources B2B marketing

Make your B2B marketing easier to put into practice.

Explore content strategy, positioning, distribution, and customer research. Find practical guides alongside reusable briefs and frameworks for your next assignment.

30 resources · B2B marketing

B2B marketing

Explore client case studies

Showing 30 resources

  1. Guides & How-TosCopy or download

    How to Write a B2B Case Study That Sales Can Actually Use

    A practical B2B case study template for turning a customer result into a credible sales asset: what to ask, what evidence to include, and how to make it useful across the buying journey.
  2. Guides & How-Tos

    Brand Messaging Framework: How to Turn Positioning Into Language Buyers Remember

    Build a brand messaging framework that carries a clear commercial position across your website, sales conversations, customer proof, and executive content.
  3. Templates & ChecklistsCopy or download

    A B2B Content Brief Template That Gives Writers Enough to Work With

    Use a B2B content brief template to define the reader, argument, evidence and approvals. Includes copyable fields and a worked professional-services example.
  4. Guides & How-Tos

    Subject Matter Expert Interviews: Get Better Source Material for B2B Content

    Plan a subject matter expert interview for B2B content. Ask useful follow-ups, check evidence and permissions, and hand a writer source material they can use.
  5. Guides & How-Tos

    Win-Loss Analysis for B2B Teams: Learn Why Buyers Choose

    Run a focused B2B win-loss analysis using buyer interviews and deal evidence. Separate decision drivers from assumptions, then choose a specific change to test.
  6. Guides & How-Tos

    B2B Lead Magnets: Build a Resource That Helps Buyers Decide

    Create B2B lead magnets that help service buyers make a decision. Choose a useful format, test the resource, and measure qualified inquiries beyond downloads.
  7. Guides & How-Tos

    B2B Content Audit: What to Keep, Update, or Retire Before Hiring an Agency

    Run a B2B content audit before hiring an agency. Assess existing assets, identify evidence gaps, and turn findings into a focused brief with clear priorities.
  8. Buying Guides & Comparisons

    B2B Content Marketing Agency Costs: Compare the Scope, Not Just the Retainer

    Compare B2B content marketing agency costs by scope, internal effort, and exclusions. Evaluate proposals without relying on unsupported price averages.
  9. Guides & How-Tos

    Thought Leadership Content: How B2B Founders Turn Expertise into Pipeline

    Learn how B2B founders use thought leadership content to generate pipeline. Covers content frameworks, distribution strategies, and how to position as an industry authority.
  10. Buying Guides & Comparisons

    B2B Marketing Consulting: When to Hire a Consultant, What to Expect, and How to Evaluate the Work (2026)

    A buyer’s guide to B2B marketing consulting: when to bring in outside help, what a strong engagement includes, how pricing works, and how to judge the outcome.
  11. Buying Guides & Comparisons

    B2B Demand Generation Agency: What to Hire, What It Costs, and When an Agency Is the Wrong Model

    Evaluate a B2B demand generation agency by scope, cost, operating model, and sales readiness—and know when consulting or a narrower program is the better fit.
  12. Guides & How-Tos

    Customer Retention Strategy for B2B: How to Keep Strategic Accounts Through Better Evidence

    A practical B2B customer retention strategy for turning onboarding, proof, executive communication, and account learning into durable customer relationships.
  13. Guides & How-Tos

    Revenue Operations: How to Build a System Sales Can Trust

    A practical RevOps guide for B2B teams: shared definitions, useful handoffs, trustworthy attribution, and a learning cadence that helps revenue teams act.
  14. Guides & How-Tos

    Executive Communications Strategy: Turning Market Judgment Into a Coherent External Voice

    A practical executive communications strategy for B2B leaders: align market judgment, proof, internal messages, and selective public visibility without becoming a content machine.
  15. Guides & How-Tos

    B2B Customer Journey: How to Map Buying Decisions, Not Just Touchpoints

    Map a B2B customer journey around buying questions, stakeholders, proof, and risk—then give marketing and sales a practical way to help a deal move.
  16. Guides & How-Tos

    B2B Competitive Analysis: How to Find a Position Buyers Can Understand (2026)

    A practical B2B competitive analysis framework for identifying buyer alternatives, evaluating market claims, finding useful proof, and making a clearer positioning decision.
  17. Guides & How-Tos

    How to Build B2B Sales Enablement That Helps Deals Move

    A practical B2B sales enablement guide for building buyer-facing assets, proof, handoffs, and feedback loops that help live deals move forward.
  18. Guides & How-Tos

    How to Build an Account-Based Marketing Program for B2B

    Build an account-based marketing program around a focused account list, buying-group insight, useful executive content, and coordinated sales follow-up.
  19. Guides & How-Tos

    How to Build a B2B Marketing Strategy That Creates Pipeline

    Build a B2B marketing strategy around a defined market, a usable point of view, channel roles, proof, demand capture, and a weekly learning rhythm.
  20. Guides & How-Tos

    B2B Positioning: A Practical Framework for Making Your Category Easier to Buy

    A practical B2B positioning framework for choosing a category, naming the buyer’s costly problem, testing alternatives, and translating a commercial claim into sales and site messaging.
  21. Buying Guides & Comparisons

    B2B Content Marketing Budget Benchmarks: What to Spend by Stage and Channel (2026)

    A practical B2B content marketing budget guide: how to allocate spend by company stage, channel, internal capacity, and the learning each investment should create.
  22. Guides & How-Tos

    How to Build a B2B Content Distribution Strategy That Creates Pipeline

    Build a B2B content distribution strategy that assigns each channel a job, turns expertise into sales-ready assets, and measures the conversations it helps create.
  23. Guides & How-Tos

    How to Build a B2B Sales Pipeline That Creates Predictable Revenue

    Build a B2B sales pipeline with clear stages, useful exit criteria, conversion benchmarks, and a practical weekly review that protects revenue quality.
  24. Guides & How-Tos

    Founder-Led Marketing for B2B Tech: Build a LinkedIn Growth Engine Without Losing Your Voice (2026)

    Learn how B2B tech founders use LinkedIn personal branding, original content, and disciplined distribution to build credibility and qualified pipeline.
  25. Guides & How-Tos

    Content Repurposing Strategy for B2B Founders: Turn One Interview Into a Month of Authority Content

    Build a content repurposing strategy that turns one founder interview into a month of distinctive articles, posts, newsletters, and sales assets.
  26. Guides & How-Tos

    Founder Content Strategy in 2026: The Complete System for Building Authority and Pipeline

    Build a founder content strategy that generates authority and pipeline. Learn the three-pillar framework, weekly system, and metrics that B2B CEOs use to turn content into revenue.
  27. Buying Guides & Comparisons

    Founder-Led Marketing vs Hiring a CMO: Which First?

    Should founders do marketing first or hire a CMO? A practical framework with stages, costs, metrics, and a 90-day decision plan for B2B startups.
  28. Buying Guides & Comparisons

    When Should a Startup Hire a GTM Agency vs Build In-House?

    Learn when startups should hire a GTM agency vs build in-house, with stage-based benchmarks, costs, timeline, and a practical decision framework.
  29. Guides & How-Tos

    Content Marketing for Startups: Complete Guide for 2026

    Startup content marketing guide for 2026: strategy, channels, 90-day plan, ROI metrics, and common mistakes to avoid.
  30. Buying Guides & Comparisons

    Content Marketing vs Paid Ads for B2B: Which Should You Prioritize?

    Compare content marketing and paid ads for B2B with a practical framework, budget splits, metrics, and when to prioritize each for pipeline growth.

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